ZAU - Tales of Kenzera

As creative director for the EA Originals marketing campaign, I helped bring ZAU - Tales of Kenzera to life—a heartfelt debut from visionary Abubakar Salim and his team at Surgent Studios. This indie title weaves a culturally rich narrative that explores the profound connections between fathers and children, the journey through grief, and the power of storytelling across generations. In close collaboration with Abu, I crafted a unified creative platform that captured the game's emotional depth while ensuring all marketing elements resonated with its distinctive voice and vision.

True greatness is found in overcoming adversity.

Great things are born from adversity and when we rise above the challenges and embrace the lessons they bring, we unlock the true potential within ourselves. These experiences become the foundation upon which we build from, and the resilience we gain fuels us on our journey ahead.

This is a game that embraces the transformative power of overcoming adversity and pushes us to OWN THE WAY as we look to the journey ahead.

It's a game where we must AWAKEN WHAT LIES WITHIN in order to find the strength to march forward as we grow into our future self.

And it's through this experience that we will come to see that even when we think we are lost in darkness, our LOVE IS NEVER LOST, it's the very light that guides us.